I MAKEPRODUCTSWORK & WOW.
Products, websites, social media
And most of the time, I bring order to chaos.
Project type
Company Projects
Projects completed while embedded in company product teams, driving UX outcomes through research, collaboration, and iterative design.
Nayya Integration
Designed the integration of Nayya as an AI-powered benefits tool, guiding employees to choose coverage that matched their needs.
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Flock Accessibility Audit & Design System Unification
Led an accessibility audit and helped unify the design system. This reduced pattern debt, made the product more consistent, and improved collaboration between design and development teams.
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Self-Service Access and Role Management
Replaced a manual workflow with a centralized, self-managed platform; cutting processing time by 72%.
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I-9 & E-Verify Integration
Redesigned the I-9 and E-Verify integration for Flex, increasing post-launch completion from 69% to 81% and reducing completion time by 26%.
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Freelance Projects
Independent client engagements, from strategy through delivery.
Brand, Website & Campaign Launch
Designed an insurance-awareness campaign and conversion path that turns social-media reach into direct WhatsApp inquiries and qualified consultation opportunities.
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Reverse Health Funnel Optimization & A/B Testing
A growth case study turning funnel insights into testable design solutions.
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Calendar Keeper
A design thinking + AI-powered discovery uncovering the real problem behind clinical scheduling, leading to a phased product strategy that prioritizes resource dependencies over backfill.
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Paid Traffic Funnel Redesign
Across three campaign variants, the funnel generated 1.04M reach, 14,885 purchases, and a blended $1.79 cost per result on $26.6K spend.
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Tools I Love &
Work With.
I integrate seamlessly with the tools your team already uses, creating workflows that feel natural and efficient.
View My ResumeLET'S MAKE IT WORK
Let’s work together, or explore my projects first.
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