Greddys Martinezin the era of AI possibilities.
Built forconfident benefit decisions.
Ask about my work
Who I am
Senior product design for complex decisions.
10+ years partnering with cross-functional, international teams to turn ambiguity into clear business outcomes.
From research and framing to flows, prototypes, and delivery, I work with product and engineering to create direction.
Across enterprise, AI, and operational products, I use systems thinking and accessible design to balance user needs, business goals, and technical constraints.
See my experienceThe process behind products that work.
AI experiences people can trust.
I design AI-enabled product flows with clear inputs, useful feedback, and human judgment where it matters.
- Frame the right problem before choosing a model
- Design understandable AI states and handoffs
- Build in review, recovery, and trust
Nayya AI Benefits
Project video coming soonCompany Projects
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Nayya AI
AI Benefits Integration
Designed the integration of Nayya as an AI-powered benefits tool, guiding employees to choose coverage that matched their…
Flock
Accessibility Audit & Design System
Led an accessibility audit and helped unify the design system.
Paychex & Flock
Self-Service Access and Role Management
Replaced a manual workflow with a centralized, self-managed platform; cutting processing time by 72%.
Paychex Flex
I-9 & E-Verify Integration
Redesigned the I-9 and E-Verify integration for Flex, increasing post-launch completion from 69% to 81% and reducing…
Freelance Projects
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HRS
Calendar Keeper
AI-assisted product discovery for clinical scheduling, turning resource dependencies, outages, and compliance constraints…
Reverse Tech
Health Funnel Optimization
A growth case study turning funnel insights into testable design solutions.
Zapiano
Paid Traffic Funnel Redesign
Across three campaign variants, the funnel generated 1.04M reach, 14,885 purchases, and a blended $1.79 cost per result on…
Protecta Advisory
Brand & Bilingual Website
Researched, designed, and built Protecta’s brand and bilingual website, from content structure and components to the initial…
What I do
Making complex
product work clear
For enterprise, AI, and operational products where the decisions, and the consequences, are real.
- 01
End to end
Every product decision is carried from research and problem framing through flows, prototypes, build, and iteration.
- 02
Complex flows
Every complex flow is shaped around clear next steps, with accessibility, edge cases, and recovery built in from the start.
- 03
Structured for AI
Every content model and data point is structured so AI assistants and search engines can read, summarize, and cite it accurately.
Evidence in the work, measured in outcomes.
Case studyGuiding employees to choose coverage that matched their needs.
Featured projectFlock reduced pattern debt and strengthened accessibility across the product.
Enrollment goal exceeded
5,500More people completed enrollment with confidence.
Less time to complete I-9 forms
Less processing time in Paychex benefits
Employees self-managing access in Paychex benefits
Fewer support calls across Paychex HR flows
Fewer support tickets across Paychex HR flows
“Thanks Greddys for your great work. Greddys did a great job on many things, she surprised me often with some new and fresh ideas.”
Sven Haefliger
Owner, Zapiano
